- Here is quote from a recent newspaper article " Supermarkets use loyalty cards as a method of "Data Mining"". It is an example of a misuse of a specialist term.
- Explain the terms data warehouse and data mining. 
- What is the correct term instead of data mining? 
- State three factors that affect the value and importance of information. Give an example that shows
clearly how each factor affects the information’s value. 
- The Value of information is said to be related to its quality. List 5 factors that limit or effect the quality of information and in each case by means of an example show how poor quality is likely to reduce value. 
- Cite four examples of data that can be sold in each case say how this data would be gathered.