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Questions

  1. Here is quote from a recent newspaper article " Supermarkets use loyalty cards as a method of "Data Mining"". It is an example of a misuse of a specialist term.
    1. Explain the terms data warehouse and data mining. [4]
    2. What is the correct term instead of data mining? [2]
  2. State three factors that affect the value and importance of information. Give an example that shows clearly how each factor affects the information’s value. [6]
  3. The Value of information is said to be related to its quality. List 5 factors that limit or effect the quality of information and in each case by means of an example show how poor quality is likely to reduce value. [10]
  4. Cite four examples of data that can be sold in each case say how this data would be gathered. [8]
   

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