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- Describe five methods of data capture and give applications for which each would be appropriate. (10)
- An international chain of department stores uses an information system to assist in marketing their produce by forecasting public demand for certain products.
- Suggest two factors which might be considered when planning a sampling strategy for forecasting public demand. (2)
- Describe a situation where an inappropriate sampling rate could lead to accurate data but inaccurate marketing information. (2)
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